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Cong Tai
K-Town will serve Korean street food from small units around Stockholm and possibly other cities in the future.
The pilot concept is a newly built kiosk in Södermalm in front of Ersta Hospital.
The kiosk features large windows and a prominent digital screen to convey K-Town's message to the hundreds of thousands of people passing by daily.
Style
Korean style, cartoonish, colorful, slightly playful yet instilling trust and appealing to a mature audience.
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